This week sees the launch of a new Ground Miles campaign by Bupa and the World Heart Federation to help promote the long-term habit of walking and reduce the risk of developing cardiovascular disease. The campaign's accompanying new Ground Miles app is part of Bupa's goal to positively improve the health and wellbeing of millions of people worldwide. The Ground Miles app is more than an app though, it's a collective challenge that can help people meet their health goals in a more holistic and lasting way.
The concept behind the free Ground Miles app emerged from an open innovation challenge, sponsored by Bupa, on OpenIDEO.com, a website where anyone in the world can contribute their insights and ideas to help improve big societal issues, from helping kids eat more healthily to helping those at risk of being kidnapped. The ideas are shared for anyone to explore and bring them......nore news via link
